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Most small business sales problems are not about the product or the pitch — they are about what happens after the first message. Slow follow-ups, forgotten leads, and inconsistent outreach quietly kill conversion rates every week.

Most salespeople give up after one or two follow-ups — but research consistently shows deals close between the 5th and 8th contact. Here's the exact follow-up cadence to use, broken down by lead type, channel, and deal size.