Kraya vs DelightChat: Complete Comparison for Indian Businesses (2026)
Kraya and DelightChat serve different needs for Indian businesses. Kraya starts at ₹2,999/seat/month and focuses on sales-led businesses with AI qualification and human-centric workflows. DelightChat starts at $29/month (₹2,400) and targets D2C brands with strong e-commerce support. Kraya excels at consultative sales processes, while DelightChat shines for order management and customer support automation.
Quick Verdict
Choose Kraya if you're in sales-led businesses (real estate, coaching, insurance, consulting) where human relationships drive conversions. Its AI qualification and built-in CRM excel at managing complex sales cycles. Choose DelightChat if you're a D2C brand needing omnichannel customer support with strong Shopify integration and order management. DelightChat's pricing is more accessible for startups, but Kraya delivers higher ROI for businesses where each lead is worth ₹50,000+.
What Users Say
“"We tried DelightChat first for our real estate business in Pune, but it was built for customer support, not sales. Kraya's AI qualification agent now handles our initial lead screening, and our conversion rate jumped from 12% to 28%. The strategy sessions were game-changers." - Rajesh Mehta, Director, Mehta Properties”
See Kraya in Action
Kraya CRM overlay on WhatsApp — pipeline stages, notes, and AI auto-reply in one view
Kraya dashboard — import leads, set up automations, and train your AI in minutes
Feature Comparison
| Feature | Kraya | DelightChat |
|---|---|---|
| AI Lead Qualification | ✅ Dedicated AI agent for lead qualification | ❌ AI assists responses only |
| Built-in CRM | ✅ Native CRM with sales pipeline | ✅ Customer support CRM |
| Shopify Integration | ✅ Via Zapier and custom setup | ✅ Native integration (1-unlimited stores) |
| Follow-up Sequences | ✅ 5-10 pre-built sequences | ❌ Not available |
| WhatsApp Business API | ✅ Official BSP with green tick | ✅ Official API integration |
| Team Inbox | ✅ Multi-agent with smart routing | ✅ Omnichannel dashboard (5-50 users) |
| Order Management | ⚠️ Custom setup required | ✅ Native COD verification, order tracking |
| Sales Strategy Support | ✅ 1-3 strategy sessions with expert | ❌ Self-service only |
| Multi-channel Support | ✅ WhatsApp focused with integrations | ✅ WhatsApp, Instagram, Facebook, Email, Live Chat |
| Broadcast Messaging | ✅ Sales-focused broadcasts | ✅ Promotional broadcasts |
| Creative Support | ✅ Content writing + graphic design (higher plans) | ❌ Not available |
| Setup Support | ✅ Done-for-you setup available | ⚠️ 1:1 onboarding call only |
Which One Is Right for You?
Choose Kraya If:
- You're in real estate, coaching, consulting, or insurance where leads need qualification
- Your average deal value is ₹50,000+ and human relationships matter
- You need AI to handle initial lead screening and qualification
- You want done-for-you setup with ongoing sales strategy support
Choose DelightChat If:
- You're a D2C brand with high-volume, low-touch customer inquiries
- You need strong Shopify integration for order management and COD verification
- Your team needs omnichannel support across Instagram, Facebook, and WhatsApp
- Budget is tight and you prefer self-service setup
Pros & Cons
Kraya
- AI-powered lead qualification saves 60-70% screening time
- Sales-focused automation built for Indian consultative selling
- Done-for-you setup with ongoing strategy support
- Human-centric approach yields higher conversions for complex sales
- Higher per-seat cost compared to team-based pricing
- E-commerce features require custom setup
DelightChat
- Very affordable team-based pricing starting at ₹2,400/month
- Excellent native Shopify integration for D2C brands
- Strong omnichannel support across 5+ platforms
- Limited to customer support, not sales optimization
- No lead qualification or sales process automation
- Pricing scales quickly with ticket volume
- Self-service setup without strategic guidance
Pricing Comparison
| Plan | Kraya | DelightChat |
|---|---|---|
| Entry Level | ₹2,999/seat/month (DIY) | $29/month (~₹2,400) for 5 users |
| Mid Tier | ₹2,999/seat/month + ₹9,999 setup (Done For You) | $99/month (~₹8,200) for 20 users |
| Enterprise | ₹2,999/seat/month + ₹49,999 setup (Conversion Lab) | $299/month (~₹25,000) for 50 users |
See how Kraya works for your business
Book a DemoFrequently Asked Questions
Written by Abhyank Srinet
Founder & CEO, Kraya AI · ESCP Europe alumnus · Bootstrapped 3 companies · LinkedIn
Ready to make the switch?
Try Kraya free for 14 days. No credit card required. Migrate from DelightChat in under 3 days.