Kraya vs Wati: Complete Comparison for Indian Businesses (2026)
Kraya
WatiKraya and Wati are both WhatsApp Business API platforms for Indian companies, but serve different needs. Kraya starts at ₹2,999/seat/month with human-led sales focus and built-in CRM, while Wati offers plans from ₹2,199/month with strong chatbot automation and Shopify integration. Kraya excels in sales pipeline management with AI qualification, while Wati provides better e-commerce automation and self-service options for smaller budgets.
Quick Verdict
For Indian sales teams managing leads on WhatsApp, Kraya is the stronger choice. You get a built-in CRM, AI-powered lead qualification, and dedicated onboarding — all at a flat per-seat price with no hidden markups. Wati is a solid platform with genuine strengths in e-commerce (their Shopify integration is best-in-class) and campaign analytics. If you run a Shopify D2C brand and primarily need broadcast messaging and chatbots, Wati delivers. But if your business is sales-led — real estate, coaching, insurance, travel — where follow-ups and pipeline visibility determine revenue, Kraya gives you everything in one tool instead of stitching together Wati + HubSpot + additional per-agent fees.
What Users Say
“We switched from Wati to Kraya for our real estate business in Gurgaon because we needed better lead qualification and human touch in our sales process. While Wati's automation was good, Kraya's AI qualification agent and CRM pipeline helped us close 40% more deals. The onboarding support made the transition smooth. - Rajesh Sharma, Director, Premium Properties Gurgaon”
See Kraya in Action
Kraya CRM overlay on WhatsApp — pipeline stages, notes, and AI auto-reply in one view
Kraya dashboard — import leads, set up automations, and train your AI in minutes
Feature Comparison
| Feature | Kraya | Wati |
|---|---|---|
| WhatsApp Business API | ✅ Official BSP | ✅ Official BSP |
| Built-in CRM | ✅ Native CRM with full pipeline | ⚠️ Basic contact management — needs HubSpot/Zoho for pipeline |
| AI Lead Qualification | ✅ AI agent scores and qualifies leads automatically | ❌ Not available |
| Chatbot Builder | ✅ Human-led sales focus (higher conversion for consultative sales) | ✅ AI-powered chatbot with keyword triggers |
| Follow-up Sequences | ✅ 5-10 pre-built sequences with smart triggers | ✅ Automation workflows |
| Team Inbox | ✅ Multi-agent with smart routing | ✅ Shared team inbox with assignment |
| E-Commerce Integration | ✅ Via Zapier and custom setup | ✅ Native Shopify — abandoned cart, order updates, catalog sync |
| Onboarding Support | ✅ Dedicated setup calls + sales strategy sessions | ⚠️ Self-serve on Growth/Pro, CSM only on Business (₹14,799/mo) |
| Pricing Transparency | ✅ Flat per-seat rate — no hidden costs | ⚠️ Base price + per-agent fees + ~20% message markup |
| Broadcast Messaging | ✅ Available | ✅ Up to unlimited (higher plans) |
| Analytics & Reports | ✅ Pipeline + conversion tracking | ✅ Advanced campaign analytics suite |
| Green Tick Verification | ✅ Assisted setup included | ✅ Available |
Which One Is Right for You?
Choose Kraya If:
- You run a sales-led business — Real estate, coaching institutes, insurance, travel agencies. Your revenue comes from follow-ups and relationship building, not automated cart recovery.
- Your team has 3+ salespeople — Kraya's flat per-seat pricing stays predictable. With Wati, each new agent adds ₹1,299-2,199/month to your bill.
- You need a CRM, not just messaging — If you're currently tracking leads in Excel or personal WhatsApp, Kraya's built-in pipeline replaces that entirely. No need for a separate HubSpot subscription.
- You want hands-on onboarding — Kraya's Done For You plan includes setup calls and sales strategy sessions. You're not left reading docs on your own.
Choose Wati If:
- You're a Shopify D2C brand — Wati's Shopify integration is genuinely the deepest in the market. Abandoned cart recovery, order updates, and catalog sync work out of the box. This is Wati's strongest feature.
- You need chatbot automation — If your primary use case is handling high-volume support queries or qualifying leads through automated flows, Wati's chatbot builder is more mature.
- You want pay-as-you-go pricing — Wati's ₹999 entry plan is the lowest starting point in the market, ideal for solo founders testing WhatsApp marketing.
Pros & Cons
Kraya
- Built-in CRM with pipeline management — no separate subscription needed
- Flat per-seat pricing with no message markup or hidden add-on costs
- Dedicated onboarding with setup calls and sales strategy sessions
- AI-powered lead qualification prioritizes your hottest leads automatically
- Newer in market — smaller community and fewer third-party integrations than Wati
- No native Shopify integration (available via Zapier)
Wati
- Best-in-class Shopify integration with abandoned cart recovery and catalog sync
- Strong chatbot builder with AI-powered automation
- Established brand with large user base and extensive documentation
- No built-in CRM — need to add HubSpot or Zoho (₹1,000-5,000/mo extra)
- Per-agent pricing adds ₹1,299-2,199/user/month on top of base plan
- ~20% markup on Meta message rates increases actual monthly cost by 30%+
- Self-serve onboarding on lower plans — dedicated support only at ₹14,799/mo
Pricing Comparison
| Plan | Kraya | Wati |
|---|---|---|
| Entry Level | ₹2,999/seat/month (DIY) | ₹2,199/month (1 user) |
| Small Team | ₹9,999 first month + ₹2,999/seat (Done For You) | ₹4,899/month (5 users) |
| Enterprise | ₹49,999 first month + ₹2,999/seat (Conversion Lab) | ₹14,799/month (5 users) |
| Pay-as-you-go | Not available | ₹999 one-time (500 messages) |
See how Kraya works for your business
Book a DemoFrequently Asked Questions
Written by Abhyank Srinet
Founder & CEO, Kraya AI · ESCP Europe alumnus · Bootstrapped 3 companies · LinkedIn
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