Kraya vs Interakt: Complete Comparison for Indian Businesses (2026)
Kraya and Interakt are both WhatsApp Business API platforms for Indian businesses, but with different approaches. Kraya starts at ₹2,999/seat/month with human-led sales focus and built-in CRM, while Interakt starts at ₹3,499/quarter with strong marketing automation and chatbot capabilities. Kraya excels at consultative sales with done-for-you setup, while Interakt offers powerful self-serve marketing tools and multi-channel support including Instagram.
Quick Verdict
Choose Kraya if you're running a consultative sales business (real estate, coaching, insurance) where personal relationships drive deals. The human-led approach, built-in CRM, and done-for-you setup deliver higher conversion rates for complex sales cycles. Choose Interakt if you need strong marketing automation, multi-channel support (WhatsApp + Instagram), or prefer self-serve setup with lower upfront costs. Interakt's chatbots and quarterly billing work well for e-commerce and businesses prioritizing marketing over sales conversations.
What Users Say
“We switched from Interakt to Kraya for our real estate business in Gurgaon. While Interakt's chatbots were good for initial queries, our property deals needed real conversations. Kraya's human-led approach and built-in CRM increased our conversion rate from 8% to 23%. The done-for-you setup was worth the extra cost. - Rajesh Kumar, Kumar Properties, Gurgaon”
See Kraya in Action
Kraya CRM overlay on WhatsApp — pipeline stages, notes, and AI auto-reply in one view
Kraya dashboard — import leads, set up automations, and train your AI in minutes
Feature Comparison
| Feature | Kraya | Interakt |
|---|---|---|
| WhatsApp Business API | ✅ Official BSP with green tick assistance | ✅ Official BSP |
| Built-in CRM | ✅ Native CRM with full pipeline management | ✅ Sales CRM with lead management |
| Chatbot Builder | ✅ Human-led sales focus (higher conversion for consultative sales) | ✅ Advanced branching chatbots with API calls |
| Team Inbox | ✅ Multi-agent with smart routing | ✅ Unified inbox with team collaboration |
| Follow-up Sequences | ✅ Pre-built sequences (5-10 depending on plan) | ✅ Automated workflows and campaigns |
| AI Features | ✅ AI-powered lead qualification agent | ✅ 24/7 AI agents for queries and recommendations |
| Shopify Integration | ✅ Via Zapier and custom integrations | ✅ Native Shopify integration |
| Instagram Support | ❌ WhatsApp focused | ✅ Instagram + WhatsApp automation |
| Green Tick Verification | ✅ Assisted green tick setup | ❌ Not mentioned |
| Onboarding Support | ✅ Done-for-you setup with strategy sessions | ⚠️ Self-serve setup |
| Pricing Model | ✅ Per-seat, predictable scaling | ⚠️ Quarterly billing + per-message costs |
| RCS Fallback | ❌ WhatsApp focused | ✅ RCS for failed WhatsApp messages |
Which One Is Right for You?
Choose Kraya If:
- You're in real estate, coaching, or insurance where personal relationships drive sales
- Your deals require consultative conversations and relationship building
- You want done-for-you setup with ongoing strategy support
- You prefer predictable per-seat pricing without message cost surprises
Choose Interakt If:
- You're running e-commerce with high message volumes
- You need advanced chatbots for customer support automation
- You want multi-channel marketing across WhatsApp and Instagram
- You prefer self-serve setup and lower upfront costs
Pros & Cons
Kraya
- Human-led sales approach drives higher conversion rates for consultative businesses
- Done-for-you setup with strategy sessions and creative support
- Built-in CRM eliminates need for external tools
- Predictable per-seat pricing with no hidden message costs
- Higher monthly cost compared to Interakt's quarterly plans
- Limited chatbot capabilities for businesses preferring automation
Interakt
- Strong marketing automation and advanced chatbots
- Multi-channel support (WhatsApp + Instagram + RCS)
- Lower upfront costs with quarterly billing
- Self-serve setup requires technical expertise
- Per-message pricing can become expensive at scale
- Less focus on human-led sales conversations
- No assisted onboarding for complex sales processes
Pricing Comparison
| Plan | Kraya | Interakt |
|---|---|---|
| Starter/DIY | ₹2,999/seat/month | ₹3,499/quarter (₹1,166/month) |
| Growth/Done For You | ₹9,999 first month, then ₹2,999/seat/month | ₹7,699/quarter (₹2,566/month) |
| Advanced/Conversion Lab | ₹49,999 first month, then ₹2,999/seat/month | ₹10,499/quarter (₹3,500/month) |
| Enterprise | Custom pricing | On request |
See how Kraya works for your business
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Written by Abhyank Srinet
Founder & CEO, Kraya AI · ESCP Europe alumnus · Bootstrapped 3 companies · LinkedIn
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