How do I connect Google Sheets with Kraya?

Install the Kraya AI SheetsSync add-on from Google Workspace Marketplace, get your webhook URL from Kraya dashboard, and configure it in the add-on. Takes 5-10 minutes total setup time.

What data format does my Google Sheet need?

Your sheet must have a 'Phone' column (case-insensitive). Other columns like Name, Email, Pipeline, Stage map automatically. Custom attributes sync if they match your Kraya organization settings.

Is there any extra cost for Google Sheets integration?

No additional cost. Google Sheets integration is included in all Kraya plans. You only pay your regular Kraya subscription (₹2,999/seat/month) plus Meta's WhatsApp API charges.

How quickly do new Google Sheets rows sync to Kraya?

Data syncs when you manually trigger it from the add-on. It's not real-time automatic sync. This prevents accidental bulk imports and gives you control over when leads are created.

Can I sync leads from multiple Google Sheets?

Yes, add multiple sheet URLs in your Kraya dashboard. Each sheet can have different column structures. The same webhook URL works for all authorized sheets in your organization.

What if my Google Sheets sync isn't working?

Use the Test/Ping feature in the add-on to validate your sheet structure. Check that your webhook URL is correct and your sheet has required Phone column. Contact Kraya support if issues persist.

IntegrationproductivityUpdated 6 April 2026

Kraya + Google Sheets Integration: Track Leads in Spreadsheets Automatically

Setup time: 5-10 minutes

Indian SMBs lose 40% of leads between Excel capture and WhatsApp follow-up. Your sales team manually copies data, misses follow-ups, and can't track what's working. This integration auto-syncs Google Sheets with WhatsApp CRM so every lead gets instant AI qualification and automated sequences without manual data entry.

How to Connect Google Sheets with Kraya

Sign up for Kraya and set default country code

Create your Kraya account and navigate to Integrations → Google Sheets Integration. Set your default country code (91 for India) for phone number normalization.

Add your Google Sheets URL

Click 'Add URL' and paste your Google Sheet URL. Save to generate your unique webhook URL and copy it for the next step.

Install Kraya AI SheetsSync add-on

In your Google Sheet, go to Extensions → Add-ons → Get add-ons. Search for 'Kraya AI SheetsSync' and install it with required permissions.

Configure webhook in your sheet

Open Extensions → Kraya AI SheetsSync → Webhook. Paste your webhook URL from Kraya and click Save to establish the connection.

Test your connection

Click 'Test/Ping' in the add-on to validate your sheet structure. Ensure you have a 'Phone' column for successful lead sync.

Total setup time: 5-10 minutes

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What You Can Do with Kraya + Google Sheets

Automatic lead sync from Google Sheets

New rows in your Google Sheet automatically create leads in Kraya with phone number matching and deduplication

Phone number normalization

Your default country code automatically formats incomplete phone numbers from spreadsheet data for WhatsApp compatibility

Custom attribute mapping

Google Sheets columns automatically map to your Kraya custom attributes for complete lead profiles

Pipeline and stage assignment

Leads from Google Sheets can be automatically assigned to specific pipelines and stages based on sheet data

Bulk lead upload validation

Test feature validates your Google Sheet structure before syncing to prevent data errors

Reverse sync: Kraya data to Google Sheets

Export lead updates, conversation logs, and deal status back to Google Sheets for reporting

Coming Soon

Real-World Use Cases

Form submissions to WhatsApp follow-up

Your website contact forms feed into Google Sheets, but manual follow-up takes hours. Sales teams lose hot leads while copying data between systems.

Example workflow:

Form submission → Google Sheets row → Kraya creates lead → AI agent qualifies instantly → Automated sequences nurture until sales call

Lead import from advertising agencies

Your digital marketing agency provides leads in Google Sheets format. Currently you manually upload and start follow-up sequences, wasting the critical first 5 minutes.

Example workflow:

Agency adds lead to shared Google Sheet → Kraya auto-creates lead → AI responds within seconds → Bump-up sequences recover silent leads

Event registration to sales conversion

Educational institutes and service providers collect registrations in Google Forms/Sheets but struggle to convert attendees into paid customers through personal outreach.

Example workflow:

Event registration → Google Sheets entry → Kraya lead creation → Pre-event nurture sequences → Post-event follow-up automation

Management reporting and data backup

Founders need weekly reports in Excel format for investor updates and team reviews. Current CRM exports are manual and inconsistent.

Example workflow:

Kraya conversation data → Automated export to Google Sheets → Weekly pipeline reports → Management dashboard updates

Who Uses This Integration

A 25-person edtech startup in Bangalore managing 500+ course inquiries daily

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Pune-based real estate firm with 8 sales reps tracking leads across 3 projects

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Healthcare clinic chain in Mumbai syncing patient inquiries from 4 branch locations

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Ready to connect Google Sheets with your WhatsApp CRM?

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Frequently Asked Questions

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Written by Abhyank Srinet

Founder & CEO, Kraya AI · ESCP Europe alumnus · Bootstrapped 3 companies · LinkedIn