Kraya + Zapier Integration: Connect 5,000+ Apps to WhatsApp CRM
Getting leads from Facebook ads but manually copying them to WhatsApp for follow-up? You're bleeding money on response time. Connect Zapier with Kraya to turn every lead source into instant WhatsApp conversations with AI responses, automated sequences, and proper CRM tracking without touching a spreadsheet.
How to Connect Zapier with Kraya
Sign up for Kraya and get your webhook URL
Create your Kraya account at kraya-ai.com. Navigate to Settings → Integrations to find your unique webhook URL. Copy this URL as you'll need it for Zapier configuration.
Connect Zapier to your lead source
In Zapier, create a new Zap and select your trigger app (Facebook Lead Ads, Google Forms, etc.). Connect your account and choose the specific form or campaign you want to sync with Kraya.
Add Kraya as your action app
Search for 'Webhooks by Zapier' as the action. Set the method to POST and paste your Kraya webhook URL from step 1. Map the lead fields (name, phone, email) to the corresponding Kraya fields.
Test your connection
Run a test in Zapier using sample data. Check your Kraya dashboard to confirm the test lead appears in your pipeline. If successful, turn on your Zap to start automatic lead sync.
Total setup time: 5-10 minutes

Kraya integrations dashboard — connect your tools in minutes
What You Can Do with Kraya + Zapier
Multi-app lead sync via Zapier
Connect 5,000+ apps through Zapier to automatically create Kraya leads from any source without manual data entry
Real-time lead notifications through Zapier
Get instant Slack or email alerts via Zapier when new leads enter your WhatsApp funnel or change pipeline stages
Automated lead scoring with external data
Use Zapier to enrich leads with data from other tools before they enter Kraya's AI qualification process
Bi-directional CRM sync via webhooks
Send Kraya lead updates and deal stage changes to your existing CRM or Google Sheets through Zapier
Multi-step workflow automation
Create complex Zapier workflows that trigger different Kraya sequences based on lead source, behavior, or custom attributes
Voice call integration with external dialers
Automatically trigger calls through your preferred dialer when Kraya marks a lead as ready for human contact
Coming SoonReal-World Use Cases
Facebook Lead Ads to WhatsApp nurturing
Education and real estate companies running Facebook campaigns can automatically move every lead into WhatsApp conversations. No more CSV downloads or manual data entry that causes 2-3 hour response delays.
Example workflow:
Facebook lead submitted → Zapier creates Kraya lead → AI qualification starts on WhatsApp → Automated sequences begin → Sales team gets qualified leads
Website form leads with instant follow-up
Service businesses using Google Forms, Typeform, or website contact forms can ensure every inquiry gets immediate WhatsApp response. Perfect for consultancies and professional services where speed matters.
Example workflow:
Contact form submitted → Zapier sends to Kraya → WhatsApp message sent within 2 minutes → AI handles initial questions → Lead moves to sales pipeline
JustDial and IndiaMart lead automation
B2C service providers getting 50-200 leads daily from business directories can eliminate manual copying and ensure consistent follow-up. Reduces lead leakage from 40% to under 5%.
Example workflow:
Directory lead received → Zapier captures data → Kraya creates WhatsApp contact → Follow-up sequence starts → Lead scoring and qualification happens automatically
Event registration to customer onboarding
Training institutes and fitness centers can automatically move webinar attendees or trial class registrations into structured WhatsApp nurturing sequences with rich media and payment links.
Example workflow:
Event registration → Zapier triggers Kraya enrollment → Welcome sequence with course details → Automated reminders → Payment follow-up if needed
Who Uses This Integration
A 25-person EdTech company in Bangalore running Facebook ads for course enrollments
automation
A real estate brokerage in Pune handling 300+ leads monthly from multiple portals
automation
A healthcare startup in Mumbai connecting patient inquiries to WhatsApp consultations
automation
Ready to connect Zapier with your WhatsApp CRM?
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Written by Abhyank Srinet
Founder & CEO, Kraya AI · ESCP Europe alumnus · Bootstrapped 3 companies · LinkedIn