IntegrationecommerceUpdated 6 April 2026

Kraya + Shopify Integration: WhatsApp CRM for Your Online Store

Setup time: 5-10 minutes

Indian D2C brands lose ₹40,000+ monthly to abandoned carts and failed COD orders. Without WhatsApp automation, you're manually calling 200+ customers daily to confirm orders. Kraya + Shopify fixes this by sending instant WhatsApp confirmations, reducing RTO by 35% and recovering 40% of abandoned carts through automated follow-ups.

How to Connect Shopify with Kraya

1

Sign up for Kraya WhatsApp CRM

Create your Kraya account and connect your business WhatsApp number. Choose the DIY plan (₹2,999/month) or Done For You setup (₹9,999 first month).

2

Install Zapier integration

Connect Shopify to Kraya via Zapier. Authenticate both accounts and grant necessary permissions for order data sync.

3

Configure order confirmation triggers

Set up Zaps for new orders, abandoned checkouts, and order fulfillment. Map Shopify customer data to Kraya lead fields including phone number, order amount, and product details.

4

Create WhatsApp message templates

Design automated messages for COD confirmation, delivery tracking, and review requests. Include order details, payment links, and customer support contact.

5

Test your automation flow

Place a test order in Shopify and verify WhatsApp messages are sent correctly. Check lead creation in Kraya CRM and pipeline stage updates.

Total setup time: 5-10 minutes

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What You Can Do with Kraya + Shopify

Automated COD Order Confirmation

Sends instant WhatsApp messages to confirm cash-on-delivery orders from Shopify, reducing failed deliveries by 35%

Abandoned Cart Recovery Messages

Automatically follows up with customers who abandon Shopify checkouts via personalized WhatsApp messages with product images

Order Fulfillment Tracking

Sends delivery updates and tracking information from Shopify to customers via WhatsApp with courier details

Post-Purchase Review Requests

Automatically requests reviews and feedback via WhatsApp after successful Shopify order delivery

Customer Data Sync

Syncs Shopify customer information, order history, and purchase behavior into Kraya CRM for better targeting

AI-Powered Order Support

Kraya's AI agent handles common order queries from Shopify customers via WhatsApp automatically

Coming Soon

Real-World Use Cases

COD Order Confirmation

With 70% of Indian orders being COD, manual confirmation calls waste 4+ hours daily. Automated WhatsApp confirmation reduces RTO rates from 25% to 15%, saving thousands in logistics costs.

Example workflow:

Customer places COD order → Shopify triggers Zapier → Kraya sends WhatsApp confirmation → Customer confirms delivery details → Order marked verified

Abandoned Cart Recovery

Indian customers abandon 75% of carts due to payment hesitation or distractions. WhatsApp reminders with product images recover 40% more sales than email alone.

Example workflow:

Customer abandons cart → Shopify triggers after 1 hour → Kraya sends WhatsApp reminder with cart details → Customer clicks payment link → Purchase completed

Delivery Status Updates

Indian customers expect constant delivery updates. Manual SMS costs ₹1 per message while WhatsApp costs ₹0.10, saving ₹15,000+ monthly for brands with 1500+ orders.

Example workflow:

Order ships from Shopify → Fulfillment triggers Kraya → Customer receives WhatsApp tracking update → Delivery confirmation sent upon completion

Review Collection Campaign

Getting reviews is crucial for Indian D2C success. Automated WhatsApp requests get 60% higher response rates than email, boosting social proof and conversions.

Example workflow:

Order delivered successfully → Shopify order status triggers → Kraya sends WhatsApp review request → Customer submits rating → Thank you message sent

Who Uses This Integration

B

Bangalore-based skincare D2C brand with 800 orders/month

ecommerce

M

Mumbai fashion accessories store doing ₹50L annual revenue

ecommerce

D

Delhi home decor brand with 15-person fulfillment team

ecommerce

Ready to connect Shopify with your WhatsApp CRM?

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Frequently Asked Questions

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Written by Abhyank Srinet

Founder & CEO, Kraya AI · ESCP Europe alumnus · Bootstrapped 3 companies · LinkedIn

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