Kraya + Shopify Integration: WhatsApp CRM for Your Online Store
Indian D2C brands lose ₹40,000+ monthly to abandoned carts and failed COD orders. Without WhatsApp automation, you're manually calling 200+ customers daily to confirm orders. Kraya + Shopify fixes this by sending instant WhatsApp confirmations, reducing RTO by 35% and recovering 40% of abandoned carts through automated follow-ups.
How to Connect Shopify with Kraya
Sign up for Kraya WhatsApp CRM
Create your Kraya account and connect your business WhatsApp number. Choose the DIY plan (₹2,999/month) or Done For You setup (₹9,999 first month).
Install Zapier integration
Connect Shopify to Kraya via Zapier. Authenticate both accounts and grant necessary permissions for order data sync.
Configure order confirmation triggers
Set up Zaps for new orders, abandoned checkouts, and order fulfillment. Map Shopify customer data to Kraya lead fields including phone number, order amount, and product details.
Create WhatsApp message templates
Design automated messages for COD confirmation, delivery tracking, and review requests. Include order details, payment links, and customer support contact.
Test your automation flow
Place a test order in Shopify and verify WhatsApp messages are sent correctly. Check lead creation in Kraya CRM and pipeline stage updates.
Total setup time: 5-10 minutes

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What You Can Do with Kraya + Shopify
Automated COD Order Confirmation
Sends instant WhatsApp messages to confirm cash-on-delivery orders from Shopify, reducing failed deliveries by 35%
Abandoned Cart Recovery Messages
Automatically follows up with customers who abandon Shopify checkouts via personalized WhatsApp messages with product images
Order Fulfillment Tracking
Sends delivery updates and tracking information from Shopify to customers via WhatsApp with courier details
Post-Purchase Review Requests
Automatically requests reviews and feedback via WhatsApp after successful Shopify order delivery
Customer Data Sync
Syncs Shopify customer information, order history, and purchase behavior into Kraya CRM for better targeting
AI-Powered Order Support
Kraya's AI agent handles common order queries from Shopify customers via WhatsApp automatically
Coming SoonReal-World Use Cases
COD Order Confirmation
With 70% of Indian orders being COD, manual confirmation calls waste 4+ hours daily. Automated WhatsApp confirmation reduces RTO rates from 25% to 15%, saving thousands in logistics costs.
Example workflow:
Customer places COD order → Shopify triggers Zapier → Kraya sends WhatsApp confirmation → Customer confirms delivery details → Order marked verified
Abandoned Cart Recovery
Indian customers abandon 75% of carts due to payment hesitation or distractions. WhatsApp reminders with product images recover 40% more sales than email alone.
Example workflow:
Customer abandons cart → Shopify triggers after 1 hour → Kraya sends WhatsApp reminder with cart details → Customer clicks payment link → Purchase completed
Delivery Status Updates
Indian customers expect constant delivery updates. Manual SMS costs ₹1 per message while WhatsApp costs ₹0.10, saving ₹15,000+ monthly for brands with 1500+ orders.
Example workflow:
Order ships from Shopify → Fulfillment triggers Kraya → Customer receives WhatsApp tracking update → Delivery confirmation sent upon completion
Review Collection Campaign
Getting reviews is crucial for Indian D2C success. Automated WhatsApp requests get 60% higher response rates than email, boosting social proof and conversions.
Example workflow:
Order delivered successfully → Shopify order status triggers → Kraya sends WhatsApp review request → Customer submits rating → Thank you message sent
Who Uses This Integration
Bangalore-based skincare D2C brand with 800 orders/month
ecommerce
Mumbai fashion accessories store doing ₹50L annual revenue
ecommerce
Delhi home decor brand with 15-person fulfillment team
ecommerce
Ready to connect Shopify with your WhatsApp CRM?
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Written by Abhyank Srinet
Founder & CEO, Kraya AI · ESCP Europe alumnus · Bootstrapped 3 companies · LinkedIn