How do I connect Instagram with Kraya?

Set up the Meta Lead Ad Forms integration in your Kraya dashboard, add your Instagram Page ID and access token, then configure auto-replies to direct Instagram prospects to WhatsApp for sales conversations.

Do I need Instagram Business account for this integration?

Yes, you need an Instagram Business account connected to a Facebook Page. Personal Instagram accounts cannot access the Meta Lead Ad Forms API or generate the required page access tokens for integration.

Is there additional cost beyond Kraya's ₹2,999/month pricing?

No additional cost for the Instagram integration itself. You'll pay WhatsApp API charges directly to Meta (typically ₹0.40-2.50 per message) and any Instagram ad spend you choose to run.

How quickly do Instagram leads appear in Kraya?

Instagram lead ad form submissions typically appear in Kraya within 2-3 minutes. Instagram comment and DM capture depends on your auto-reply setup and may require manual tagging for complex conversations.

Can I track which Instagram posts generate the most leads?

Yes, Kraya tracks lead source attribution so you can see which Instagram posts, stories, or ad campaigns are driving qualified prospects into your WhatsApp sales pipeline for better ROI analysis.

What if Instagram leads aren't syncing properly?

Check that your Page Access Token is current and webhook verification is complete in Meta. Contact Kraya support through the dashboard chat for troubleshooting - response time is typically under 2 hours during business days.

IntegrationmessagingUpdated 6 April 2026

Kraya + Instagram Integration: Convert DMs into Sales Pipeline

Setup time: 5-10 minutes

Indian D2C brands lose 40-60% of Instagram leads because DM management is chaos. No pipeline tracking, no automated follow-ups, no way to move hot leads to WhatsApp where deals actually close. Connect Instagram comments and DMs directly to Kraya's WhatsApp CRM and stop watching qualified leads slip through manual processes.

How to Connect Instagram with Kraya

Sign up for Kraya WhatsApp CRM

Create your Kraya account and connect your WhatsApp Business number. Choose DIY (₹2,999/month) or Done For You (₹9,999 first month) plan based on your team size.

Set up Meta Lead Ad Forms integration

In Kraya dashboard, go to Meta Lead Ad Forms section and generate your webhook URL. Copy the verification token for the next step.

Connect your Instagram Business account

Add your Instagram Page ID and long-lived Page Access Token in Kraya. Set your default country code to +91 for proper phone number formatting.

Configure your lead capture workflow

Set up auto-replies for Instagram comments that direct users to WhatsApp. Map Instagram form fields to Kraya lead attributes using the column mapping feature.

Test your Instagram to WhatsApp flow

Create a test Instagram comment or DM, verify it appears in Kraya as a new lead, then send a WhatsApp message to confirm the full pipeline works correctly.

Total setup time: 5-10 minutes

Kraya integrations dashboard — connect Instagram and other tools

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What You Can Do with Kraya + Instagram

Instagram DM Lead Capture

Automatically convert Instagram direct messages and comments into Kraya leads with full contact details and conversation history

Meta Lead Ad Forms Integration

Directly ingest Instagram lead generation ad submissions into your Kraya pipeline without manual data entry or CSV uploads

Instagram to WhatsApp Handoff

Seamlessly move qualified Instagram prospects to WhatsApp for sales conversations using automated link sharing and follow-up sequences

Instagram Comment Auto-Responses

Set up automated replies to Instagram post comments that include WhatsApp links and lead magnets to capture prospect information

Instagram Lead Attribution Tracking

Track which Instagram posts, stories, or ads generated each lead with full source attribution in your Kraya CRM pipeline

Instagram Story Lead Capture

Capture leads from Instagram story interactions and polls with automated follow-up sequences via WhatsApp messaging

Coming Soon

Real-World Use Cases

D2C Product Launch Follow-ups

A Bangalore-based skincare brand launches a new serum on Instagram and gets 200+ comments asking about pricing and availability. Manual replies take hours and prospects lose interest.

Example workflow:

Instagram comment → Auto-reply with WhatsApp link → Lead enters Kraya → AI qualification bot asks skin type questions → Automated product recommendation sequence

Educational Course Enrollment

A Delhi-based coding bootcamp runs Instagram ads for their ₹25,000 web development course. Prospects comment but need detailed curriculum info and payment plan discussions before enrolling.

Example workflow:

Instagram lead ad submission → Kraya creates lead with course interest → WhatsApp sequence sends curriculum PDF → Follow-up calls scheduled for enrollment discussion

Real Estate Property Inquiries

A Pune real estate developer posts luxury apartment photos on Instagram. Interested buyers comment but need price details, site visits, and loan assistance information.

Example workflow:

Instagram property post comment → Auto-reply with WhatsApp number → Lead tagged with property interest → Automated brochure sharing → Site visit appointment booking sequence

Fitness Program Sign-ups

A Mumbai personal trainer shares transformation videos on Instagram. Followers ask about diet plans and workout schedules but conversations get lost in DM chaos without proper follow-up.

Example workflow:

Instagram fitness post engagement → WhatsApp conversation initiated → Kraya tracks fitness goals and preferences → Personalized program recommendations → Payment link sharing

Who Uses This Integration

A 12-person fashion accessories brand in Chennai selling handmade jewelry

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A 8-member digital marketing agency in Hyderabad serving local restaurants

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A 15-person fitness coaching business in Gurgaon offering online transformation programs

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Frequently Asked Questions

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Written by Abhyank Srinet

Founder & CEO, Kraya AI · ESCP Europe alumnus · Bootstrapped 3 companies · LinkedIn