How do I connect HubSpot with Kraya?

Generate API credentials in your Kraya dashboard, then create a Zapier automation that sends HubSpot form submissions or contact updates to Kraya via webhook. Setup takes 5-10 minutes with no coding required.

Do I need HubSpot's paid plan for this integration?

No, this integration works with HubSpot's free CRM. However, you'll need a Zapier account (free tier allows 100 tasks/month) to connect HubSpot triggers with Kraya's API for automation.

Can I try Kraya's HubSpot integration without paying upfront?

Yes, Kraya offers a free trial. You can test the integration with HubSpot during your trial period to see how leads flow from forms to WhatsApp conversations before committing to a paid plan.

Which HubSpot data syncs to Kraya automatically?

Contact names, phone numbers, email addresses, and custom properties sync to Kraya as lead attributes. You can map any HubSpot contact field to Kraya during webhook setup in Zapier.

Can HubSpot deal stage changes trigger different WhatsApp sequences?

Yes, you can create multiple Zapier workflows where different HubSpot deal stages trigger specific Kraya followup sequences. For example, 'Demo Scheduled' stage triggers appointment reminder sequences via WhatsApp.

What if the integration stops working or I need help?

Check your Zapier task history first for any failed webhook calls. If the issue persists, contact Kraya support with your integration details. Most issues are resolved within a few hours during business hours.

IntegrationcrmUpdated 6 April 2026

Kraya + HubSpot Integration: WhatsApp Messaging for HubSpot Users

Setup time: 5-10 minutes

You're losing 60% of HubSpot leads because they go cold before your sales team can respond on WhatsApp. When a lead fills your HubSpot form at 11 PM, waiting until morning means they've already moved on to your competitor. Connect HubSpot with Kraya's AI WhatsApp agent to qualify and nurture leads instantly, 24/7.

How to Connect HubSpot with Kraya

Generate your Kraya API credentials

Log into your Kraya dashboard and navigate to Connect Kraya (API). Click 'Generate API Key' to get your unique slug and API key. Copy both values securely.

Set up Zapier connection

Create a new Zap in Zapier with HubSpot as trigger (new form submission, deal stage change, or contact property update). Choose 'Webhooks by Zapier' as the action app.

Configure the webhook to Kraya

Set the webhook URL to https://kraya-ai.com/api/external/[your-slug]/leads with POST method. Add X-KRAYA-API-KEY header with your API key and map HubSpot contact fields to Kraya lead data.

Map your pipeline and sequence settings

In the webhook payload, specify which Kraya pipeline, stage, and Auto Followup sequence to assign new leads from HubSpot. Use exact names from your Kraya dashboard.

Test your connection

Create a test contact in HubSpot or submit your form. Check that the lead appears in Kraya with correct pipeline assignment and that your AI agent responds via WhatsApp.

Total setup time: 5-10 minutes

Kraya integrations dashboard — connect HubSpot and other tools

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What You Can Do with Kraya + HubSpot

HubSpot Form to WhatsApp AI Response

When someone submits your HubSpot landing page form, Kraya's AI agent immediately starts qualifying them via WhatsApp

Deal Stage Triggered WhatsApp Sequences

HubSpot deal stage changes automatically trigger specific WhatsApp nurturing sequences in Kraya based on your sales process

Contact Property Sync

Custom properties from HubSpot contacts flow into Kraya lead attributes, giving your WhatsApp conversations full context

Lead Score Based Sequence Assignment

HubSpot lead scores automatically assign different Kraya followup intensities - hot leads get priority sequences

WhatsApp Conversation Data Back to HubSpot

Qualification status and call notes from Kraya WhatsApp conversations update HubSpot contact records via webhook

Coming Soon

Lifecycle Stage WhatsApp Automation

HubSpot lifecycle stage changes (subscriber to lead to customer) trigger corresponding WhatsApp message flows in Kraya

Real-World Use Cases

Ed-tech Course Inquiry to Enrollment

Parents fill your HubSpot landing page form asking about coding classes for their kids. Without instant response, they call three other institutes. With integration, Kraya's AI immediately sends course details, schedules demo classes, and nurtures until enrollment.

Example workflow:

HubSpot form submission → Zapier triggers → Kraya AI agent qualifies on WhatsApp → Demo scheduled → Parent converts

Real Estate Project Interest to Site Visit

Property buyers download your brochure from HubSpot-powered landing page but need immediate answers about possession dates, pricing, and EMI options. Manual followup means losing buyers to ready-to-respond developers.

Example workflow:

HubSpot download trigger → Kraya sends project details via WhatsApp → AI handles price queries → Site visit booked

Healthcare Appointment Booking Automation

Patients find your clinic through Google Ads and submit HubSpot contact forms for consultations. They expect instant confirmation and appointment slots, not callback promises for tomorrow morning.

Example workflow:

HubSpot form submission → Kraya checks doctor availability → Appointment confirmed via WhatsApp → Reminder sequence initiated

Business Service Lead Qualification

Startups inquire about your CA services or digital marketing packages through HubSpot forms. They're comparing multiple vendors and need immediate pricing, service details, and next steps to make decisions.

Example workflow:

HubSpot lead creation → Kraya AI qualifies business needs → Custom service proposal sent → Meeting scheduled with qualified prospects only

Who Uses This Integration

Delhi-based digital marketing agency serving 50+ SMB clients

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Bangalore healthcare startup offering telemedicine consultations

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Pune-based real estate firm with 3 ongoing residential projects

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Ready to connect HubSpot with your WhatsApp CRM?

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Frequently Asked Questions

Connect HubSpot with Kraya Today

Set up in 5-10 minutes. No coding required. Start your 14-day free trial.

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Written by Abhyank Srinet

Founder & CEO, Kraya AI · ESCP Europe alumnus · Bootstrapped 3 companies · LinkedIn