How do I connect Razorpay with Kraya?

Set up Zapier as the bridge between Razorpay and Kraya. Razorpay webhooks trigger Zapier workflows that send lead data to your Kraya webhook URL. No direct API integration needed - setup takes 10 minutes.

Do I need technical knowledge to set up this integration?

No coding required. You'll use Zapier's visual interface to connect Razorpay events to Kraya actions. If you can navigate Razorpay dashboard and create WhatsApp groups, you can set this up.

What are the pricing implications of this integration?

Kraya costs ₹2,999/seat/month. Zapier has free tier for 100 tasks/month, then ₹1,500/month for 750 tasks. Razorpay's standard payment processing fees apply. No additional integration costs.

How quickly do WhatsApp messages send after Razorpay events?

Messages typically send within 30-60 seconds of Razorpay webhook firing. Zapier processes the trigger and Kraya's AI agent responds immediately. For urgent payments, this near-real-time speed improves recovery rates significantly.

Can I customize WhatsApp messages based on payment failure reasons?

Yes. Razorpay sends failure codes (insufficient funds, expired card, etc.) that you can map to different Kraya message templates. Your AI agent can send relevant solutions based on specific payment issues.

What if the integration stops working or needs troubleshooting?

Check Zapier logs first for failed triggers. Kraya support team responds within 4 hours on business days. Most issues are Zapier configuration problems or Razorpay webhook delivery delays, both easily fixable.

IntegrationpaymentsUpdated 6 April 2026

Kraya + Razorpay Integration: WhatsApp Payment Notifications & Follow-ups

Setup time: 8-12 minutes

₹2.5 lakh in failed EMI recoveries last month because you're still chasing customers via email? Your Razorpay payment data should automatically trigger WhatsApp follow-ups. Indian customers check WhatsApp 50x more than email - your payment recovery rates will 3x overnight when Razorpay webhooks feed directly into Kraya's AI-powered WhatsApp sequences.

How to Connect Razorpay with Kraya

Sign up for Kraya WhatsApp CRM

Create your Kraya account at kraya-ai.com and connect your business WhatsApp number. Choose the DIY plan (₹2,999/month) or Done For You setup (₹9,999 first month).

Get your Kraya webhook URL

In Kraya dashboard, go to Settings → Webhooks. Copy your organization's webhook URL - it looks like https://kraya-ai.com/api/{your-org}/webhook.

Connect Razorpay to Zapier

Create a Zapier account and set up Razorpay as trigger app. Choose events like 'Payment Failed', 'Subscription Charged', or 'Invoice Overdue' based on your recovery needs.

Configure Zapier to Kraya flow

Set Kraya as the action app in Zapier. Map Razorpay customer data (phone, email, payment amount, failure reason) to Kraya lead fields using the webhook URL from step 2.

Test your payment recovery flow

Create a test payment failure in Razorpay dashboard. Verify that the lead appears in Kraya within 30 seconds and your AI agent sends the appropriate WhatsApp message.

Total setup time: 8-12 minutes

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What You Can Do with Kraya + Razorpay

Failed Payment Recovery Sequences

Automatically send WhatsApp messages when Razorpay detects failed payments, with AI-powered bump-ups if customers don't respond

Subscription Renewal Reminders

Trigger WhatsApp reminders 3 days before Razorpay subscription renewal with payment links and customer service contact

Instant Payment Confirmations

Send branded WhatsApp receipts immediately after successful Razorpay payments with invoice PDFs and next steps

EMI Default Prevention

Create nurture sequences for customers whose Razorpay EMI payments are approaching due dates to prevent defaults

Refund Status Updates

Automatically notify customers via WhatsApp when Razorpay processes refunds with tracking details and timeline

Smart Payment Plan Offers

AI agent suggests alternative payment plans via WhatsApp when Razorpay detects repeated payment failures from same customer

Coming Soon

Real-World Use Cases

EdTech Course Fee Recovery

Online coaching institutes lose ₹3-5 lakh monthly to failed UPI payments. Students often forget to retry payments and drop out. WhatsApp recovery has 10x higher response rate than email reminders in the education sector.

Example workflow:

Razorpay detects failed fee payment → Zapier triggers within 2 minutes → Kraya sends personalized WhatsApp message with retry link → AI agent follows up if no response in 6 hours

SaaS Subscription Churn Prevention

B2B software companies see 15-20% involuntary churn from expired cards and failed renewals. WhatsApp reaches decision makers immediately, unlike email which sits in spam folders for days.

Example workflow:

Razorpay subscription renewal fails → Kraya AI agent sends WhatsApp alert to admin → If no response in 24 hours, escalates to phone call reminder → Includes direct payment link in message

Healthcare EMI Collections

Dental clinics and cosmetic surgery centers struggle with EMI defaults. Patients avoid calls but respond to WhatsApp. Personal touch via chat increases payment compliance by 40%.

Example workflow:

Razorpay EMI payment overdue → Kraya sends empathetic WhatsApp reminder with payment options → AI qualifies payment issues → Routes to appropriate team member with context

E-commerce Order Confirmation Flow

D2C brands need instant order confirmations to reduce customer anxiety and support queries. WhatsApp confirmations with tracking links reduce 'Where is my order?' calls by 60%.

Example workflow:

Razorpay captures successful payment → Kraya sends instant WhatsApp confirmation with order details → Automatically follows up with shipping updates → AI handles delivery questions

Who Uses This Integration

Bangalore-based fitness app with 12,000 monthly subscribers

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Mumbai dental clinic chain processing ₹25 lakh EMI payments monthly

payments

Pune-based B2B SaaS company with ₹2 crore annual recurring revenue

payments

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Frequently Asked Questions

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Written by Abhyank Srinet

Founder & CEO, Kraya AI · ESCP Europe alumnus · Bootstrapped 3 companies · LinkedIn