Best WhatsApp Business API Providers India 2026: Full Comparison

Choosing the right WhatsApp Business API providers India comes down to one question: does your primary problem sit in sales conversion or customer support? The tools that win at automated lead follow-up and pipeline management are fundamentally different from the ones that handle high-volume support tickets.

This guide covers the five leading Meta-certified Business Solution Providers (BSPs) operating in India in 2026 — their pricing, strengths, and exactly which type of business each one is built for.

"In 2024, we switched from WATI to Kraya after realizing our lead-follow-up problem wasn't a broadcasting problem — it was a sales pipeline problem. WATI is excellent at sending messages. It doesn't tell you which lead is about to go cold." — Rahul M., education consultant, Pune

What Makes a WhatsApp Business API Provider Worth Using in India?

Any legitimate WhatsApp Business API provider India businesses should consider must be Meta-certified as a Business Solution Provider (BSP). This is non-negotiable. BSP status means Meta has verified the provider's technical infrastructure and compliance practices — and that your business number runs on official API rails with zero ban risk.

Beyond certification, the features that separate good providers from average ones for Indian SMBs:

• Shared inbox with assignment rules: Multiple agents handling one number without duplicate replies
• Automated follow-up workflows: Drip sequences that trigger based on lead behaviour, not just time intervals
• INR billing: Transparent rupee-denominated pricing without USD conversion surprises
• India-specific integrations: JustDial, IndiaMART, 99acres, Facebook Lead Ads — the lead sources Indian businesses actually use
• Pipeline visibility: Sales managers need to see which rep owns which lead and at what stage

Top 5 WhatsApp Business API Providers India — 2026 Comparison

"From our work with 600+ Indian businesses, the biggest mistake when choosing a WhatsApp Business API provider is optimizing for broadcast features when the actual problem is lead attrition between message 1 and message 8."

Kraya AI — Best WhatsApp Business API Provider for Sales Teams

Kraya AI is built specifically for businesses where sales happen through WhatsApp conversations. The core differentiator: Kraya treats WhatsApp as a sales pipeline tool, not just a messaging tool. Every conversation is a lead with a stage, an owner, and an automated follow-up sequence tied to what the lead said last.

Who it's built for: Indian SMBs handling 30–200+ leads per day from sources like JustDial, IndiaMART, Facebook Lead Ads, and 99acres. Teams of 3–20 sales agents. Industries where the sales cycle runs 7–90 days with multiple WhatsApp touchpoints.

Key features:

• Configurable pipeline stages (New Inquiry → Qualified → Quote Shared → Negotiation → Closed)
• AI lead scoring based on conversation content and engagement signals
• Native integrations with JustDial, IndiaMART, Facebook Lead Ads, Google Ads
• Automated follow-up sequences with branching based on reply intent
• Per-rep analytics: deal stage visibility, response time tracking, conversion rates
• Flat pricing at ₹2,999/month for unlimited agents — best value for teams of 5+

Not for: Large developer teams needing broadcast campaigns to 50,000+ contacts. Businesses with primary Salesforce or SAP CRM integrations. Enterprise-scale support operations with 50+ concurrent agents.

WATI — Best for Automation Depth

WATI (WhatsApp Team Inbox) has been in the India market longest and has the most mature automation workflow builder of the five providers. If your business needs 200-step conditional flows — complex qualification sequences that branch based on budget, timeline, location, and intent — WATI delivers this better than anyone else in the Indian market.

Who it's built for: D2C ecommerce businesses running product launches and cart recovery campaigns. Education companies with complex enrollment qualification flows. Businesses with 10+ agents needing role-based access controls and escalation rules.

Key features:

• 200-step automation flows with conditional branching
• Bulk broadcast campaigns with segmentation
• Shopify, WooCommerce, and payment gateway integrations
• Role-based agent access with escalation workflows
• WATI Analytics: delivery rate, response time, engagement tracking

Trade-off: CRM pipeline features require the Pro tier (₹5,999/month). Growth tier is broadcast-heavy but shallow on sales pipeline management. For teams where the primary problem is lead conversion rather than campaign volume, Kraya AI's ₹2,999 flat pricing delivers more relevant features at lower cost.

Compare options directly in our Kraya vs WATI breakdown for 2026.

Interakt — Best for Customer Support Teams

Interakt is an ecommerce-first platform with strong support team features. Its shared inbox has clean ownership rules and good Shopify integration depth. For D2C businesses handling order updates, delivery queries, and returns management on WhatsApp, Interakt is the most complete solution.

Who it's built for: D2C ecommerce brands. Shopify-heavy businesses. Customer support teams handling high inbound volume with structured triage needs.

Key features:

• Strong shared inbox with conversation assignment and status tracking
• Shopify integration for order status, delivery updates, and payment links
• WhatsApp template library with ecommerce-specific pre-approvals
• Multi-agent support with SLA tracking

Limitations for sales teams: No CRM pipeline stage tracking. Automation flows are linear — not suitable for complex qualification. Real estate, coaching, and financial services businesses report needing significant custom chatbot development to adapt Interakt to their sales workflows.

AiSensy — Best Entry Pricing for Small Teams

AiSensy offers the lowest entry price among India's WhatsApp Business API providers — ₹999/month on the basic tier. For very small businesses (1–3 team members) with lower message volumes and primarily broadcast-focused communication, AiSensy's pricing is genuinely competitive.

Who it's built for: Very small businesses just starting on WhatsApp Business API. Solo operators or 2-person teams with primarily broadcast communication needs. Businesses with tight budgets that need Meta-compliant infrastructure without advanced CRM features.

Trade-offs: Follow-up automation requires the Business tier upgrade (₹2,499/month). No native CRM pipeline. AI lead qualification is limited or absent. As teams grow beyond 3 people or lead volumes exceed 50/day, AiSensy's feature gaps typically push businesses toward Kraya AI or WATI.

Review the full comparison in our Kraya vs AiSensy breakdown for detailed feature differences at each pricing tier.

Gallabox — Best UI and Zoho Integration

Gallabox has the cleanest interface of the five providers and strong Zoho CRM integration. For businesses already running their operations on Zoho — CRM, inventory, Razorpay payments — Gallabox's native Zoho connector reduces manual data entry overhead significantly.

Who it's built for: Mid-size businesses on the Zoho ecosystem. Teams that prioritise UI cleanliness and adoption speed. Businesses needing Razorpay payment link collection through WhatsApp.

Cost consideration: Gallabox's Zoho integration requires the premium tier, which runs ₹7,000–12,000/month. For businesses not on Zoho, paying Gallabox's premium over Kraya AI's ₹2,999 flat rate is hard to justify on features alone. The detailed comparison is in our Kraya vs Gallabox guide.

"The WhatsApp Business API is not a product you buy — it's an infrastructure layer you access through a certified provider. The right provider for your business is the one that solves your actual sales or support problem on top of that infrastructure, not the one with the longest feature list."

How to Choose the Right WhatsApp Business API Provider India

Match your provider to your primary business problem — not features listed on a pricing page.

• Primary problem: leads going cold between messages 1 and 8 → Kraya AI. Pipeline stage tracking and AI-driven follow-up sequences address this directly.
• Primary problem: managing complex automation flows for D2C campaigns → WATI. 200-step conditional flows with broadcast segmentation.
• Primary problem: inbound support volume from ecommerce customers → Interakt. Shopify integration depth and support-team shared inbox.
• Primary problem: we just need compliant WhatsApp infrastructure cheaply → AiSensy. Lowest entry price in the India market.
• Primary problem: Zoho CRM integration and clean team UI → Gallabox. Best Zoho connector and UI adoption speed.

If you're currently using unofficial tools like Baileys or WAHA, switching to any of these providers eliminates your whatsapp automation ban risk entirely — all five are Meta-certified BSPs on official API infrastructure.

Understanding WhatsApp Business API Pricing in India 2026

Every WhatsApp Business API provider in India has two cost layers: the platform fee (paid to the BSP) and Meta's per-message costs (paid to Meta separately via the BSP).

Meta charges per delivered template message since July 2025 (changed from per-conversation billing):

• Marketing messages: ~₹0.87 per delivered message
• Utility messages: ~₹0.12 per delivered message
• Service messages: Free (replies within 24-hour window)

For a business sending 1,000 marketing messages and 3,000 utility messages per month: Meta cost = ~₹1,230. Add BSP platform fee (₹999–12,000 depending on provider and tier). Total monthly cost typically runs ₹2,500–15,000 for Indian SMBs. For detailed pricing, see the WhatsApp Business API India pricing guide.

Frequently Asked Questions About WhatsApp Business API Providers India

Do I need a WhatsApp Business API provider or can I use the API directly?

Businesses cannot access the WhatsApp Business API directly from Meta — you must go through a certified Business Solution Provider. Meta's Cloud API is technically accessible directly, but it requires significant developer resources to build the inbox, automation, and analytics layer on top. For most Indian SMBs, a BSP platform provides the same infrastructure with a ready-made UI in 2–3 days at ₹3,000–12,000/month — far cheaper than building it in-house.

Which WhatsApp Business API provider is best for real estate in India?

Kraya AI is the strongest fit for real estate — it has native JustDial and 99acres integrations that auto-capture leads, configurable pipeline stages matching real estate sales cycles (Inquiry → Site Visit → Negotiation → Closed), and automated day-2, day-5, day-10 follow-up sequences. See the full breakdown in our WhatsApp CRM for real estate India guide.

Are all these providers Meta-certified?

Yes — Kraya AI, WATI, Interakt, AiSensy, and Gallabox are all Meta-certified BSPs listed on Meta's official Business Solution Provider directory. This is the first thing to verify with any provider — uncertified tools carry whatsapp automation ban risk and cannot legally access the official API.

What is the cheapest WhatsApp Business API provider in India?

AiSensy starts at ₹999/month but has significant feature limitations at entry pricing. For teams needing follow-up automation and a shared inbox, Kraya AI's ₹2,999 flat rate (unlimited agents) is the most cost-effective option once you have 3+ team members.

How long does WhatsApp Business API setup take in India?

Through any of the five providers listed, setup takes 2–3 working days. You need: a clean phone number not active on WhatsApp, a verified Facebook Business Manager account, business display name, and GST or business registration documents. Most BSPs handle the Meta verification process and get your first template approved on the same day as number registration.

Can I switch WhatsApp Business API providers without losing my number?

Yes — your WhatsApp Business number is portable. The migration process requires verifying your number with the new provider, which triggers a brief re-verification with Meta (typically 24–48 hours). Your message history and contact list typically stay in the old provider's database unless you export them before migrating. Use a WhatsApp CRM with proper data export to avoid losing pipeline data during provider switches.