40+ WhatsApp Broadcast Message Templates for Indian Businesses (2026)

Most Indian businesses see 2 replies per 200 broadcasts. The templates aren't broken. The first line is. Your contact reads your business name and a polite greeting — and closes the notification without opening the message.

WhatsApp broadcast message templates that work lead with the actual thing the contact cares about in the first sentence. This guide covers exactly how to do that, across 8 industries, with 40+ copy-paste-ready examples.

"We tried 4 different broadcast templates for our coaching batch announcement. The one that started with the student's name and the specific exam date got 22% reply rate. The one that started with 'Dear Parents, Greetings from...' got 1.2%." — Coaching institute owner, Hyderabad

What Are WhatsApp Broadcast Messages?

A WhatsApp broadcast sends one message to multiple contacts simultaneously. Each contact receives it as a personal one-to-one message — not a group conversation. Replies come back to you privately.

Two broadcasting methods exist for Indian businesses:

If your team sends more than 3 broadcasts a week or you want to personalise at scale, the API route gives you far more control over delivery and tracking.

Why Do Most WhatsApp Broadcasts Fail in India?

Three mistakes account for most of the low reply rates Indian businesses see.

Mistake 1: The preview text doesn't earn the open

WhatsApp shows roughly 90 characters in the notification preview on a phone screen. If those 90 characters say "Dear Valued Customer, Greetings from Sharma Realty," the contact mentally files it as promotional and doesn't open it. You needed to put the property location, the price drop, or the deadline in those first 90 characters.

Mistake 2: Sending to contacts who don't know you

WhatsApp requires recipients to have your number saved. Contacts who haven't saved your number block at 4–5x higher rates. After 10 spam reports in a short window, your account quality rating drops. After 20–25, your account gets restricted or banned. The safest broadcast list is people who've already spoken to you — past inquiries, existing customers, demo attendees.

Mistake 3: Multiple calls to action in one message

One broadcast, one action. If you announce a sale, ask for a referral, and share a video link in the same message, recipients do nothing. Every additional ask reduces the chance of any action.

The 3 Rules Every Effective WhatsApp Broadcast Follows

Rule 1: Open with the outcome, not your brand name

Your contact's name + the specific thing they care about is the correct opening. Not a greeting, not your company name. "Rohan, the JEE batch filling up Friday" beats "Dear Rohan, greetings from Excellent Coaching Institute."

Rule 2: One message, one action

Pick a single clear reply instruction: "Reply YES," "Reply VISIT," "Reply PDF." One instruction means one mental decision. Multiple options means the contact defers.

Rule 3: Send to warm contacts only

WhatsApp broadcast message templates perform differently on warm vs cold lists. A warm list (people who've saved your number, inquired previously, or opted in explicitly) delivers 8–15% reply rates. A cold list of scraped numbers delivers 0.5–2% and risks account suspension within weeks.

40+ WhatsApp Broadcast Message Templates by Industry

Real Estate Templates

Real estate WhatsApp broadcasts work best when they reference a specific lead's earlier inquiry and create genuine scarcity. Generic "new launches available" messages are filtered as noise.

Template 1 — New Project Alert

{{name}} — new 2BHK launch in {{locality}}, {{city}}.

{{sq_ft}} sq ft | Starts ₹{{price}}
RERA registered: {{rera_number}}

10 units. Priority booking open for existing inquiries. Want floor plan + payment plan? Reply YES

Template 2 — Price Drop / Negotiation Window

{{name}}, remember the {{project_name}} in {{area}} you asked about?

Owner just dropped ₹{{amount}}. Now ₹{{new_price}}.
2 other buyers shortlisted this week.

Should I hold a site visit for you this weekend? Reply VISIT

Template 3 — Resale Flat Alert

{{name}} — motivated seller in {{locality}}.

{{beds}}BHK | {{sq_ft}} sq ft
₹{{price}} (below current market rate for the area)

Needs quick decision. First call gets priority access. Interested? Reply YES

Template 4 — Document Ready / Loan Status

{{name}}, your loan approval documents for {{project}} are ready.

Collection point: {{office_address}}
Bring: PAN + Aadhar copy

Come any weekday 10 AM–5 PM. Confirm your preferred date? Reply date and time.

Template 5 — Project Update for Existing Buyers

{{name}}, construction update for {{project}}:

Floor {{floor}} — slab complete ✓
Possession target: {{date}} (on track)

Photos from today's inspection: {{link}}
Any questions? Reply here.

Coaching Institute and EdTech Templates

Education broadcasts perform best when they reference specific exams, specific students by name, and specific deadlines. Generic "enroll now" messages blend into background noise for parents and students who receive 10+ such messages weekly.

Template 6 — Demo Class Invite

{{name}}, seats for our free {{exam}} demo are filling up.

{{day}}, {{time}} | {{centre}}, {{city}}
Limited to 20 students — 8 seats remaining.

Confirm your seat? Reply YES

Template 7 — Batch Starting Announcement

{{name}}, your {{course}} batch starts {{date}}.

Timing: {{time}} | Mode: {{online_offline}}
2 seats still available at last month's fee.

Confirm by {{deadline}}? Reply 1 to lock your seat.

Template 8 — Result Announcement with Social Proof

{{name}} — 14 students from our March batch cracked {{exam}}.
3 cleared with AIR under 500.

Next batch starts {{date}}. Same study plan, same faculty.

Want session details? Reply DETAILS

Template 9 — Free Resource Broadcast

{{name}}, we made a free {{subject}} revision sheet — 40 questions, answers included.

Sent only to our top students. You're on the list.

Want it? Reply PDF

Template 10 — Fee Reminder (Soft Tone)

{{name}}, your {{course}} instalment of ₹{{amount}} is due {{date}}.

Pay by {{deadline}} to avoid late fee.
UPI: {{upi_id}} | Account: {{account}}

Paid already? Reply DONE and we'll mark it.

D2C and E-Commerce Templates (India-Specific)

Indian D2C broadcasts need to account for COD preference, festival-led buying cycles, and the fact that most conversions happen on mobile. Template language should reflect how customers actually talk — not formal English.

Template 11 — Flash Sale with Early Access

{{name}}, our {{festival}} collection goes live tonight, 8 PM.

40% off. Free shipping above ₹999. COD available.

Early access link — valid 2 hours. Want it? Reply LINK

Template 12 — Back-in-Stock Alert

{{name}} — {{product}} is back.

Only {{quantity}} pieces this batch. Same price as before.

Which size/variant? Reply {{size_options}} and we'll block one for you.

Template 13 — Abandoned Cart Recovery

{{name}}, you left {{product}} in your cart yesterday.

Still ₹{{price}}. Holding it for 6 more hours.

Complete now? {{short_link}} — or reply HOLD if you need more time.

Template 14 — Referral and Loyalty Broadcast

{{name}}, you've ordered {{count}} times. Thank you.

Sharing a ₹200 coupon — yours to keep or pass to someone.
Code: {{code}} | Valid till {{date}} | No minimum order.

Use or share as you like.

Template 15 — Review Request Post-Delivery

{{name}}, your {{product}} was delivered {{delivery_date}}. Hope it's everything you wanted.

30-second review helps us a lot: {{review_link}}

Any issue? Reply here — we fix it same day.

Healthcare and Clinic Templates

Healthcare broadcasts need to balance personalisation with compliance. For WhatsApp broadcasts to patients, include opt-out instructions. Avoid making specific medical claims in broadcast messages — these can violate advertising standards.

Template 16 — Appointment Reminder

{{name}}, your appointment with Dr. {{doctor_name}} is tomorrow.

{{date}} | {{time}}
{{clinic_name}}, {{address}}

Need to reschedule? Reply RESCHEDULE. We'll sort it out.

Template 17 — Free Health Camp

{{name}} — free {{test_type}} camp this Sunday.

{{time}} | {{location}}
No registration needed. Bring family.

Slots limited to 15 per hour. Forwarding this to someone who needs it? Reply FORWARD and we'll add them.

Template 18 — Lab Report Ready

{{name}}, your {{test_name}} report is ready.

Collect at: {{lab_address}} | Timing: {{hours}}
Or view online: {{report_link}}

Dr. {{doctor}} appointment for review: Reply CONSULT

Template 19 — Annual Health Checkup Reminder

{{name}}, it's been {{months}} months since your last checkup at {{clinic}}.

Annual package: {{price}} (includes CBC, lipid, glucose, thyroid)

Book a slot this week? Reply YES

Financial Services Templates

Template 20 — Loan Pre-Approval Alert

{{name}}, based on your profile, you're pre-approved for up to ₹{{amount}} home loan.

Rate: {{rate}}% | Tenure: up to {{tenure}} years

Want detailed calculation and eligibility? Reply LOAN

Template 21 — SIP Reminder

{{name}}, your ₹{{amount}} SIP in {{fund_name}} is due {{date}}.

Ensure your bank account has sufficient balance to avoid a missed deduction.

Query about your portfolio? Reply here.

Template 22 — Policy Renewal

{{name}}, your {{policy_name}} policy expires on {{date}}.

Renewal premium: ₹{{amount}}
Gap in coverage = claim rejection on new incidents.

Renew now? Reply YES and we'll send the payment link.

How to Use WhatsApp Broadcast Templates with the Business API

If you're using the WhatsApp Business API through a provider like Kraya AI, WATI, or Interakt, the template process works differently from the Business App. API broadcast templates must be submitted to Meta for approval before you can use them. Here's the standard workflow:

1. Write the template with variable placeholders like {{name}}, {{date}}, {{amount}}
2. Submit for Meta approval through your BSP's dashboard — typically takes 24–48 hours for the first submission, faster for accounts with a strong history
3. Map variables to contact data — your CRM or contact list supplies the actual values
4. Schedule or trigger the broadcast — either time-based or event-triggered (e.g., after a lead form submission)
5. Monitor delivery and reply rates in your provider's analytics dashboard

The advantage of this path: personalisation at scale. Instead of "Dear Customer," every message opens with the actual recipient's name and a detail specific to their inquiry or purchase history. This is why API-powered broadcasts consistently deliver 3–5x higher reply rates than Business App broadcasts to the same contacts.

For Indian SMBs comparing providers for broadcast capabilities, see the full comparison of WhatsApp Business API providers in India — covers pricing, broadcast limits, and automation depth for each option.

WhatsApp Broadcast Compliance Rules for Indian Businesses

Three compliance issues cause the most account bans for Indian businesses running broadcasts:

What sends your account quality rating to red?

WhatsApp maintains a quality rating for every business account. When enough recipients mark your message as spam, your rating drops. At the lowest rating, you lose the ability to initiate new conversations, then you lose broadcast access entirely. The ban threshold isn't published, but from working with 600+ Indian businesses, accounts consistently get restricted after 15–25 spam reports from a single broadcast list.

The fastest way to tank your rating: Buying a contact list and broadcasting to people who've never interacted with your business. Their block rate is 4–6x higher than warm contacts. Ten thousand messages to a cold list can get you restricted before the campaign even finishes sending.

The opt-in requirement

Meta's policy requires an opt-in before you send marketing broadcasts. In practice, for Indian businesses, this means: the contact reached out to you (inbound inquiry counts), or they explicitly agreed to receive WhatsApp messages when submitting a form. If you're using a lead gen form on JustDial, IndiaMART, or Facebook Lead Ads, add a checkbox: "I agree to receive WhatsApp updates from [Business Name]."

Broadcast window hours

Broadcasts sent between 10 PM and 7 AM get higher block rates in India — contacts are asleep or in do-not-disturb mode. Best performing broadcast windows for Indian audiences: 10 AM–12 PM and 6 PM–8 PM. Avoid lunch hour (1–3 PM) for professional services; avoid early morning for real estate and coaching.

"We moved our real estate broadcasts from 9 AM to 7 PM and our reply rate went from 3% to 9% on the same contact list, same template. Timing matters more than most businesses realise." — Real estate broker, Bangalore

What Makes WhatsApp Broadcast Templates Work Better Over Time

The highest-performing broadcast accounts run structured A/B tests on opening lines. With a list of 500+ contacts, split them into two equal groups and test:

• Version A: Opens with contact name + specific detail ("{{name}}, the 2BHK in Whitefield you asked about—")
• Version B: Opens with urgency or scarcity first ("2 units left in {{project}}—")

Track replies within 24 hours. The winning format becomes your default template for that campaign type. Most Indian businesses find name-first outperforms urgency-first for warm contacts (existing inquiries), while urgency-first works better for cold opt-in lists.

For businesses using a WhatsApp CRM for real estate, the broadcast module integrates with your lead pipeline — so you can segment broadcasts by lead stage (new inquiry vs. site-visited vs. price-negotiation), which delivers dramatically better response rates than broadcasting the same template to your entire list.

Using WhatsApp Broadcast Templates Without Getting Banned

The safest broadcast approach for Indian businesses:

1. Only broadcast to contacts who've saved your number — verify this by sending a "Can you see this?" test before your campaign
2. Include an opt-out line in every marketing broadcast: "Reply STOP to stop receiving these updates"
3. Cap weekly broadcast frequency to any single contact at 2–3 messages per week maximum
4. Monitor your quality rating in WhatsApp Manager weekly — if it drops to yellow, pause broadcasts to diagnose why
5. Use the official API if you're sending more than 100 broadcasts per week — the Business App has no quality rating visibility; you find out about problems when your account is restricted

Accounts that stay clean long-term also segment their lists by engagement. Contacts who haven't replied to any broadcast in 30 days get moved to a lower-frequency list. This keeps your active list populated by engaged contacts, which maintains quality rating and improves reply rates simultaneously — a virtuous cycle rather than a death spiral toward restriction.

For businesses that want to understand the full risk picture before scaling broadcasts, the complete guide to WhatsApp automation ban risk covers exactly which tools trigger detection and why unofficial automation tools get accounts banned in 2–8 week cycles.

Meta's official guidance on account bans and quality ratings is covered in WhatsApp Business quality rating and messaging limits — worth reading before scaling any broadcast campaign.

How to Personalise Broadcasts Beyond Just {{name}}

Name personalisation alone lifts reply rates by 20–30% over generic broadcasts. But deeper personalisation using context variables delivers significantly more. Here are the variables that make the most difference for Indian SMBs:

These variables require connecting your broadcast tool to your CRM or lead source. Most WhatsApp Business API providers in India offer direct integrations with JustDial, IndiaMART, Facebook Lead Ads, and Google Sheets. Kraya AI adds pipeline stage tracking so broadcasts automatically segment by where the lead is in your sales process.

For teams managing high inbound volume from multiple lead sources, the research on follow-up frequency shows that personalised WhatsApp sequences (not one-time broadcasts) close 3–4x more deals than single-touch outreach. Broadcast templates are your top-of-funnel — the follow-up sequence converts them.

If your business handles leads from JustDial, IndiaMART, or real estate portals, WhatsApp cold outreach templates covers the specific sequence structure that works for those lead sources — different intent than broadcast recipients, requires different approach.

Broadcast Template Mistakes That Get Indian Accounts Banned

Don't send unsolicited promotional messages to numbers from directories

JustDial, IndiaMART, and Sulekha are directories where people listed their number for professional purposes — not to receive WhatsApp promotions. Broadcasting to scraped directory numbers is both a ToS violation and a fast path to account suspension. The block rate on these lists runs 15–25%.

The safest way to build a broadcast-worthy WhatsApp list from directory traffic: respond to inbound inquiries via WhatsApp first, resolve their query, then ask explicit permission — "Would you like us to send you updates and new listings on WhatsApp?" That opt-in converts 60–70% of inbound inquiries into a clean, receivable broadcast list.

Don't use all-caps or excessive emojis

Meta's spam detection flags messages with excessive formatting markers. "🔥🔥 HUGE SALE NOW 🔥🔥 DON'T MISS OUT!!!" is both a spam signal and reads as low-quality to human recipients. Clean text with one or two relevant emojis is the ceiling for professional broadcasts.

A useful rule: if you'd send the message to your own phone number and feel embarrassed by how it reads, the template needs work. Broadcast templates that perform consistently are ones the sender would be comfortable receiving themselves.

Don't broadcast the same message to the same list within 48 hours

Frequency capping matters. A contact who receives the same or similar message twice in 48 hours is significantly more likely to block you. WhatsApp's algorithm notices duplicate or near-duplicate messages and may flag the account even if individual recipients don't report spam.

For businesses with urgency-driven campaigns (flash sales, last-seat announcements), the correct approach is a follow-up broadcast with different content — not a repeat of the same message. Example: Day 1 broadcasts the offer. Day 2, if they haven't replied, broadcasts a specific objection-handling or benefit highlight, not the same sale message again.